Design Relations was appointed by Alexander Mueller to consult on the best trade show for his collection and helped negotiate the best deal.
Alexander Mueller is an award-winning Austrian-born furniture designer and maker, based in London.He is a hands-on designer who approaches his creation process through making and experimenting with materials. He strives to deliver exceptional pieces of furniture, defined by clean lines. He focuses on combining new technologies with traditional craftsmanship, in order to highlight the natural beauty of materials and draw attention to small details.
His design studio works through collaborations with international manufacturers to combine traditional techniques alongside the companies’ unique stories, whilst fusing new technologies and working methods, in order to create tactile products that focus on identity, function, the material used and the detail.
“After getting in touch with Design Relations about LDF, they immediately contacted organisers from different trade shows to negotiate stand packages for me. She then met me to discuss these options in depth. Design Relations pointed out all the positive and negative aspects of the different packages, which enabled me to make an informed decision, and not having to deal with the sales’ agents. They managed to source a great spot in a prime location at the London Design Fair for me, and negotiated a great rate. I can definitely recommend her to anyone who is interested in taking part in LDF. “