ABOUT THE FOUNDER
Founded in 2010 by Gaurav Nanda - Bend is a product of his fascination with fusing beauty with utility. Growing up, Nanda was surrounded by creativity with a Mother who made Macrame wallhangings and a Father who pursued entrepreneurial endeavours. As he grew older he began to experiment with different mediums of artwork and fell in love with creating pottery. Nanda's love of crafting designs from clay stayed with him throughout his life, but as he advanced in his education he encountered a life long dilemma that every twenty-something has to confront: getting a job.
Upon graduating from Purdue University, he took a position as an Automotive Sculptor for General Motors. During his time at G.M. Nanda designed and built vehicle models both by hand and by using new computer technology. This aspect of the job allowed him to understand the application of technical functionality to art and design. Sculpture and modelling were no longer just a way to aesthetically express himself, but rather a way to make his imaginative designs a reality. After seven years Nanda found himself at a crossroads: either stay at his job and continue on the corporate track or take a risk and pursue a career in the design world. We bet you can guess what happened…
After deliberating how to apply his technical experience to art and design it struck him: furniture is functional artwork. One year, many prototypes, and a move to Los Angeles later - Bend was born. Those original designs focused on integrating distinct patterns, comfort, and versatility into furniture and accessories made of wire. As we expanded our line from one chair to over thirty products we always stayed true to those original intentions established by Nanda and the founding Bend team.